Kawasaki stilt Targets 20 Percent Increase in Sales

PT Kawasaki Motor Indonesia, Agent Brand Holder (APM) Kawasaki motorcycle, targeting sales increase by 20 percent this year.

"That if any rise in fuel prices, making people look for economical motorcycles, but quality," said Manager of Marketing and Promo Kawasaki Motor Indonesia (KMI) Freddyanto Basuki when contacted here on Thursday.

Similar optimism was also conveyed Marketing Director KMI Mistshuhiko Okada earlier, while attending a club meeting users themed motorcycle? "My Pride to Ride" is also filled the exhibition of products and spare parts as well as "test drive" the latest Kawasaki.

Okada calls? All models of Kawasaki sales target this year of 120 thousand units, up 20 percent than last year. That's because the public interest is likely to rise, especially motorcycle enthusiasts for the benefit of sport (sport).

Based on data from the Indonesian Motorcycle Industry Association (AISI), total motorcycle sales in 2011 reached 8.012 million units of all brands and types, while in the year 2010 amounted to 7.373 million units.

AISI estimates that in 2012 sales rose five percent, the numbers would be close to nine million units.

Okada admitted Kawasaki's market share is rather low in Indonesia, but for the number one selling motor sport. Even sales in Indonesia, the number one in Asean, Europe and America. "Kawasaki combines motor sport and the 'touring'. So likable," he said.

Freddy also added at this time KMI exports its products to several countries of Indonesia.Sementara products, especially the sports category, was brought in as a whole (completely bult up / CBU) from Thailand.

Therefore, for the latest Kawasaki, like the series Ninja 250 R, Ninja 650R, ER-6N, Ninja ZX-6R, the prices ranging from Rp47, 6 million - USD 212 million, should be indented.

Asked if Kawasaki had a desire to? To relocate the assembly plant to Indonesia, he said for the short term - medium yet, but for the long term.

Penyebanya, partly because the industry unprepared suppliers, vendors, for a variety of Kawasaki spare parts needed in Indonesia.

Freddy also supports the policy of raising the down payment (down payment / DP) for mortgage loans motorcycle. The goal is that people are not just chasing a motorcycle but not cheap quality.

However, the Chamber of Commerce and Industry (Kadin) Indonesia before the policy rate by 20 per cent increase in DP will affect consumer interest in buying two-wheelers. Therefore, the increase in DP is predicted to be corrected motorcycle sales this year.

Kadin chairman Suryo Bambang Sulistyo said with a DP of 20 percent, for example, the price of Rp 15 million motorcycles, consumers need a down payment of Rp 3 million.

"Obviously this number is very far from usual that only 500 thousand," he said. Suryo rate it would have an impact on? Ease of purchase of the motorcycle itself and its sales.