Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, April 17, 2012

Ford Focus in Indonesia Free Recall


Company Ford Motor Indonesia (FMI) said the Focus sold in Indonesia is safe, so free from recall. Ford Focus in Indonesia do not have manufacturing defects such as those in the United States.
"Focus is here different from those sold in America," said Lea Kartika Indra, Communications Director of FMI to Otosia.com not long ago.

According to Lea, in addition to different types, to consumers in the U.S. Focus is not the same as those marketed in Indonesia. "The type that do not go there here and there in Indonesia. So Focus here is not the problem. Nothing to do with the recall of events such as those in America," said Lea.

Lea said the Focus for Indonesia came from the factory Ford Thailand Manufacturing (FTM), while the recalled models are manufactured and intended for consumers Uncle Sam. "From the type and origin of the manufacturer have been different, so once again safe Focus on Indonesia. Wiper problem complained of in America, here is fine, no problem," said Lea.

Previously reported, Ford Motor Co. U.S. announces recall of 140 310 units of the Focus sedan and hatchback. This action was announced Institutions Highway Traffic Safety (NHTSA) United States on Tuesday local time. In his written statement, NHTSA said that the 2012 Ford Focus Alert potentially have a problem because the fan penyelaput wiper easily leak.

Furthermore, it allows water to leak into the engine wiper and cause electrical short circuit. Wiper can be jammed, thereby reducing the driver's visibility, and furthermore may lead to accidents.

Although withdrawn, until now no reports of accidents or casualties related problem. Withdrawals will be made starting May 21, 2012. In addition to replacing penyelaput, Ford will clean the wiper plug and electric motor.
In Indonesia alone, the Ford Focus is also outstanding. However, these models will be drawn up new possibilities to get in on the end of this year. (KapanLagi.Com)

Monday, April 16, 2012

Honda's sales don't bend

Motor manufacturer Honda ended the first quarter of 2012 with a dominating market motorcycles in Indonesia. The market share of the motor reaches a wing feature the 55% with 1.063.695 units of motorcycles.

On the basis of the data industry association Sepedamotor Indonesia (AISI), along with the January-March this year, PT Astra Honda Motor, Honda motorcycle manufacturer in Indonesia recorded sales growth of 7.5% compared to the same period last year which was only 989.862 units.

Honda's sales growth is much higher in comparison with the growth of the national market that declined.

Quarter I this year, total sales of motorbikes nationwide recorded 1.931.677 units or down 2.7% compared to the same period last year, 1.985.800 units.

Deputy General Manager Sales Division AHM Thomas Wijaya revealed Honda positive sales growth in the first quarter is increasingly widened the gap with the nearest competitor by a market share of 18%.

"Thank you for consumer confidence towards products and after-sales service motor Honda became a major key to this achievement. We are constantly trying to increase consumer satisfaction in every achievement, "he said in a press release, Friday (13/4/2012).

Motor Sales contributor

Honda Skutik BeAT and Honda Vario series became the largest contributor to this achievement. During the first quarter of this year, I BeAT Honda has sold 314.263 units or grew by 32% compared to the same period last year which was only 237.631 units.

Honda Vario series recorded has sold 232.059 units. Latest motorcycle Honda Vario Techno 125 PGM-FI becomes compromised.

Overall, Honda skutik during this period have sold 649.794 unit with additional sales of the Honda Scoopy 46.800 units, 55.757 units Honda Spacy series, and 915 units Honda PCX. In this segment, Honda Motorcycle designation as King of the more solid after grabbing Skutik 61,58% market share.

In the segment of the duck, the dominance of the Honda sales also immovable. In the first three months of this year recorded has sold 366.829 units Honda moped. This strengthens the position of Honda achievement as King Underbones with 57,3% market share.

Honda's sales in segment duck contributed by Honda Revo series amounted to 127.374 units, the Honda Supra series Pallets of 176.155 units, and Honda's New Blade of 63,300 units.

In the segment sport, sales of Honda MegaPro AHM donated by series of 34.229 units, Honda Tiger series of 42621 units, Honda CBR series of 4,422 units, and Honda CS1 of 1988 the unit.

Sources: Oto.Detik.Com in Indonesian translated into English

Thursday, April 12, 2012

BMW Presents The Latest Generation M5



BMW Group Indonesia seeks continuing to further entice customers with ran a lot of new products. And in today's BMW presents the latest generation M5. Located in Senayan City, Jakarta, PT BMW Indonesia showed. first officially BMW M5 before audiences in Indonesia. The new V8 engine carrying capacity of 4.4 litres equipped with M TwinPower Turbo, M5 is claimed capable of generating power 560 hp yet still save money on fuel.

BMW M5 was built by maintaining the tradition of his predecessor models that create the best performance for a luxury car but still environmentally friendly due to the minimal consumption of fuel, "said President Director of BMW Indonesia Ramesh Divyanathan Group in his speech.

In an internal note BMW, M5 only need 1 liter of FUEL for 10 Km. "we're constantly innovating and trying to ward off the assumption that cars with high performance it wastes fuel. We prove it with BMW M5, "said BMW Indonesia Public Relation Director Helena Abidin. This latest generation BMW M5 for 1.9 billion Rupiah (The currency of Indonesia) off the road in Jakarta and decorated with beautiful colour 10 to choose from. (duniaOtomotif.Net)

Wednesday, April 11, 2012

Toyota continued to export to the Middle East

Although Toyota Motor Corporation (TMC) will assemble vehicles Toyota Fortuner brand in Egypt, not shattered our export performance of PT Toyota Motor Manufacturing Indonesia (TMMIN) to export Toyota Fortuner to the Middle East.

It is presented by Crixmadine Priyantoko Chief External Affair TMMIN to CASH in Jakarta, Wednesday (10/4). Crixmadine said, export car segment of the sport utility vehicle (SUV) will still be doing the export in the form of Completely built-up (CBU).

"Toyota assembly plant in Egypt only focus meets Egypt's domestic market," said Crixmadine. While the other remained in the Middle East region will be the export market of TMMIN Indonesia.
For info, the establishment of Toyota assembly plant in Egypt is a result of cooperation with the TMC one Government-owned Egypt company. If nobody gets in the way, the factory Toyota Fortuner in Egypt will produce as many as 3,000 units per year.

Crixmadine says, in addition to the Middle East, the company also exports to South Africa and Southeast Asia. Crixmadine says, in the automotive market is very potent Timure Middle to large vehicle segment SUV.

"We sweep Middle car family car like the Toyota Innova and Fortuner in segment Multi Purpose Vehicle (MPV)," he said.

2012, TMMIN is targeting exports as much as 56.745 units or up to 30% off sale 2011 of 43.650 units. Of the total exports, the largest export contribution was in the region of the Middle East for 70%, such as Saudi Arabia, Kuwait, Oman, Qatar, and United Arab Emirates (UAE).

While the rest of the other exports were in Southeast Asia like the Philippines, Malaysia and South Africa. (kontan.co.id)

Monday, April 9, 2012

New Peugeot 308 officially rolled in Indonesia


PT Astra International Tbk Peugeot officially launched variant of "hatchback" New Peugeot 308, on Wednesday.

"Since its launch in 2007 in Europe, sales of these products reached 900,000 units," said Chief Executive Officer of PT Astra International Tbk Peugeot, Herlijoso Constantine, at the launch of the New 308.

This product is a development of previous models.

According to Constantine, New Peugeot 308 were imported in the form (CBU) from Thailand. The car has a length of 4276 mm, width 1815 mm and 1498 mm high with a combination of "wheelbase" 2608.

"This car is fully imported from Thailand with a automatic transmission gearbox 6 speed` `. From the overall design, the car is very dynamic, elegant and character," he said.

Aerodynamic elements is also evident from the structure of the front and rear of the vehicle.

"The presence of LED headlamps` light `daylime combined with a boomerang-like front bumper` new `and` floating `front grill can provide a luxurious feel. Area of ​​the windscreen which reached 3.60 mm make the interior feels spacious and comfortable, he said.

A number of advanced features are also pinned on the model of "hatchback" French origin, such as "dual zone air conditioning", radio, MP3 player, CD player with a "remote audio control", USB, Bluetooth connectivity and port "electrochome automatic rear view mirrors" (mirror) .

"With luxurious facilities, a model` hatchback is priced at Rp360 million `` `off the road. Until the end of the year, car sales target of 50 units," he said. (otomotif.AntaraNews.com)

Sunday, April 8, 2012

Nissan NV200, Being the Official Taxi in New York City


One new innovation Nissan Motor Co. launched soon. Japanese car manufacturer is going to produce a minivan taxi with special facilities to be operated in the city of New York United States.

NV200 minivan taxi that was first exhibited in the event the New York Auto Show, Wednesday, April 4, 2012. Dubbed the vehicle or taxi Taxi of Tomorrow future is going to be on display until 15 April. The city government of New York taxis will operate this brand no later than 2018, replacing the 16 variants are in operation today.

According to the CEO of Nissan, Carlos Ghosn, NV200 used as an official taxis of New York showed a high public confidence in the vehicles they make. "This product meets the needs of a large city in terms of safety, comfort, fuel efficiency, emissions and modernity." he said as quoted from page autonews.com.

Taxis are really special. Whitewashed yellow color, this minivan has a transparent roof, sliding doors, seats antibacterial, electricity as well as a complete airbag in the front and rear compartments.

The interior is quite comfortable because there is extra leg room for passengers along the 25 centimeters. Besides itumesinnya quite efficient and can operate a full day in the city area of ​​10 thousand square kilometers. "Whether on the road is smooth and hollow," said Ghosn.

The plan NV200 cab sells for U.S. $ 29,700 or approximately USD 271 million. According to the New York mayor, Michael Bloomberg, Nissan won a contract to supply 15 237 taxi units for 10 years, plus two special fleet of thousands of people with disabilities. This contract adds to the coffers of cash Nissan up to U.S. $ 1 billion. "For the first time New York has to pamper passengers and taxi drivers." he said.

Previous 9 automotive manufacturers to supply a fleet of taxis to the city of New York. Among manufacturers, Ford Motor Co. appears the most dominant with Ford Crown Victoria.

Saturday, April 7, 2012

Kawasaki stilt Targets 20 Percent Increase in Sales


PT Kawasaki Motor Indonesia, Agent Brand Holder (APM) Kawasaki motorcycle, targeting sales increase by 20 percent this year.

"That if any rise in fuel prices, making people look for economical motorcycles, but quality," said Manager of Marketing and Promo Kawasaki Motor Indonesia (KMI) Freddyanto Basuki when contacted here on Thursday.

Similar optimism was also conveyed Marketing Director KMI Mistshuhiko Okada earlier, while attending a club meeting users themed motorcycle? "My Pride to Ride" is also filled the exhibition of products and spare parts as well as "test drive" the latest Kawasaki.

Okada calls? All models of Kawasaki sales target this year of 120 thousand units, up 20 percent than last year. That's because the public interest is likely to rise, especially motorcycle enthusiasts for the benefit of sport (sport).

Based on data from the Indonesian Motorcycle Industry Association (AISI), total motorcycle sales in 2011 reached 8.012 million units of all brands and types, while in the year 2010 amounted to 7.373 million units.

AISI estimates that in 2012 sales rose five percent, the numbers would be close to nine million units.

Okada admitted Kawasaki's market share is rather low in Indonesia, but for the number one selling motor sport. Even sales in Indonesia, the number one in Asean, Europe and America. "Kawasaki combines motor sport and the 'touring'. So likable," he said.

Freddy also added at this time KMI exports its products to several countries of Indonesia.Sementara products, especially the sports category, was brought in as a whole (completely bult up / CBU) from Thailand.

Therefore, for the latest Kawasaki, like the series Ninja 250 R, Ninja 650R, ER-6N, Ninja ZX-6R, the prices ranging from Rp47, 6 million - USD 212 million, should be indented.

Asked if Kawasaki had a desire to? To relocate the assembly plant to Indonesia, he said for the short term - medium yet, but for the long term.

Penyebanya, partly because the industry unprepared suppliers, vendors, for a variety of Kawasaki spare parts needed in Indonesia.

Freddy also supports the policy of raising the down payment (down payment / DP) for mortgage loans motorcycle. The goal is that people are not just chasing a motorcycle but not cheap quality.

However, the Chamber of Commerce and Industry (Kadin) Indonesia before the policy rate by 20 per cent increase in DP will affect consumer interest in buying two-wheelers. Therefore, the increase in DP is predicted to be corrected motorcycle sales this year.

Kadin chairman Suryo Bambang Sulistyo said with a DP of 20 percent, for example, the price of Rp 15 million motorcycles, consumers need a down payment of Rp 3 million.

"Obviously this number is very far from usual that only 500 thousand," he said. Suryo rate it would have an impact on? Ease of purchase of the motorcycle itself and its sales.

Thursday, April 5, 2012

Jaguar 2 a seat ready for production


British carmaker Jaguar will manufacture specialized vehicles confirmed to commemorate the legendary sports car-type E. Two-seater vehicle that will be called 'F-TYPE'.

Previous Jaguar show off a prototype car with the C-X16 in the Frankfurt motor show last September. Prototype that comes after 50 years' E-TYPE 'first made his debut'.

"Today, Jaguar will launch a sports car 'F-TYPE'," said Jaguar Land Rover event in New York motor show.

Car with a sporty two-door convertible (cabriolet) and a top speed of 186mph it will be available mid next year.

Jaguar Cars Global Brand Director Adrian Hallmark said, "We have been showing off a concept car C-X16 in September 2011 and received numerous positive reactions when accelerating all-new making-Jaguar."

"The car will be called F-TYPE and will be unveiled and produced at the end of this year. F-TYPE will come," he said.

F-TYPE will be present with the roof open and the two-seater that puts the driver comfort. Gasoline engine-based models to improve the performance of the car. Currently the prototype technician had left the Castle Bromwich Jaguar plant to test the feasibility of the model.

India's Tata Motors bought Jaguar Land Rover worth £ 1.5billion from the hands of Ford in June 2008.

Design Director Ian Callum said: "A true sports car should be in accordance with the purposes and forms.

"All the classic Jaguar models of type C, type D and type E is a sports car made according to their era, and the Type-F will be made in a timely manner, the time soon come," he said.

Model F-TYPE Jaguar will add a line like the XF sedan and Sportbrake, flagship XJ saloon that is often used Prime Minister and Cabinet, and the sporty and XK coupe and convertible.

Actually, a sport which was originally to be launched will be named Jaguar Jaguar XE type but eventually was given to F-Type kepadal honor of the famous E-Type.

It was powered by a supercharged 3.0-liter petrol V6 is connected to an eight-speed automatic gearbox with F1 style. (Antara)

Monday, April 2, 2012

Return Nissan new car production in China

During this time a Japanese automaker, Nissan Corporation, has been cooperating with otomitif manufacturers from China, Dongfeng, and have managed to produce the Nissan Teana and Sylphy.

In order to develop its business and at the same time producing products outside of Japan's Nissan, the Nissan Corporation Japan will hold Wuhan, which is part of Hubei's Dongfeng Motor Group Corporation to manufacture the new car.

Nissan Motor Co. plans to introduce a branded passenger cars in China. The car that will be created with this new model is expected to absorb the local market because it's cheap.

According to senior general manager of Nissan's joint venture with Wuhan, Hideki Kimata, it will launch its newest product the vehicle with the name of Chen Qi early 2012.

Cars in cooperation with the Nissan Corporation under the brand Qi Chen is estimated to be sold at a price of 50,000 yuan, or about 7356 U.S. dollars to 100,000 yuan.

When this happens, then the price is far below Martch Nissan models are also sold in China at a price of 69 900 yuan.

Kimata but so far not been revealed about the overall shape of the car Qi Chen. He said the company will present a clear advantage Chen Qi immediately before launch.

Trend automakers Japanese cooperation with China is not only done by the Nissan Motor Corporation, but other Japanese companies like Honda also has a local company took Guanggi China, Li Nian brand of vehicles produced.

Esemka targeted by Foreign Companies

Several representatives of foreign companies attending the exhibition International Auto Parts, Accessories and equip (INAPA) 2012 expressed an interest to cooperate with PT Solo Creative Manufacturing (SMK), car manufacturers Esemka. "I'm looking for an automotive company of Indonesia to cooperate," said Assistant Manager of Hantec Technology Development Team, Simon Lee, the time to visit its booth at INAPA PT SMI.

Lee explained the company is headquartered in South Korea's plans to build a machine component manufacturer in Southeast Asia, and Indonesia is one country in the list of countries with prospective automotive market.

Lee said Esemka car and other cars from Indonesia will be able to grow like a Hyundai or Kia from South Korea. Director of SMK, Sulistyo Rabono, said earlier there is also a representative of the engine control system designer from Australia to offer cooperation. "Actually, it is possible to cooperate with foreign companies, but it is for components that are not produced domestically," he said.

However, he asserted, PT CMS on a commitment to produce a national car through encouraging small and medium enterprises (SMEs) nationwide as the main cooperation partners. "If not (cooperate) with the SME (National) ... ya do not say these cars made in Indonesia," said Sulistyo.