Saturday, April 14, 2012

Audi official "areca nut" Ducati


Audi AG official finally proposed to Italy motorcycle manufacturer, Ducati. In fact, according to two sources who know this internally and reported by the autonews, the acquisition will be announced next week (18/4/2012), before the annual meeting of the Volkswagen Group.

The process of purchasing the stock Ducati by premium brand VW is somewhat smooth, almost no barriers means. The main shareholder Investindustrial previously agreed Ducati, talking with Audi exclusively so that no other party.

With this, the Ducati will be increasingly strong position as a challenger to the BMW Motorcycle premium. In addition, VW will complement the portfolio with more diverse product range from motorcycles to trucks "heavy duty" in the global automotive industry.

This acquisition also allowed Ducati to develop new technology for its new machine. Audi also already experienced acquires Lamborghini since 1998 and continues to develop the supercar's sophisticated technology is getting.There has been no comment from VW and Audi AG as the parent of this acquisition.

Local News

The deal the two companies also reported Italy's newspaper, Corriere della Sera, who wrote the signing of acquisition will be done next week. In its report, described the Audi was given eight times negotiating exclusively with Ducati until April 15, 2012. After that, should explore new Investindustrial other prospective buyers.

Transaction value explanation yet. Last month mentioned the value of 850 million euros just to purchase the company. Audi acquires Ducati since the desire arises since 2005 ago. At that time, they were moving from the previous owner of Texas Pacific Group, but lost to Investindustrial.

Sources: Otomotif.Kompas.Com in Indonesian translated into English

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